This June marks a turning point in my wee cottage industry. I am offering a yarn club for the first time, and also running a paid ad campaign on Ravelry, the remarkable database/social networking site for knitters and crocheters. Will this take my sales to the next level, or just keep it trickling along through the hot months of summer when yarn sales traditionally dip? We shall see.
And no, I’ll not be painting yarn with water colors, it’s just a fun image I came up with to express the idea of yarns ready to become anything.
By the way, Ravelry used to have a waiting list to get in that took two weeks or longer — it’s down to about a day now.